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October GemSTone Highlight Card
Not only does he stand out from the rest, he shines! ✨
Recognized as one of the Outstanding Alumni of UPLB in 2023 for Consumer Science, our October GemSTone has continuously sparkled throughout his field of expertise by using what he learned in the Social Technology curriculum to understand target markets and their behavior. Beholding a prestigious resume on his name β€” with accolades as recent as being the Conference Chair of the recently concluded 30th National Retailers Conference & Exposition β€” we bring to you the very bright, Cesar Jose Jesena! πŸ‘‘

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Cesar Jose C. Jesena
BS Human Ecology major in Social Technology
Graduate Class of 1981

Cesar Jose β€œCJ” Jesena is a BS HE-ST graduate from UPLB and holds a Master of Business Management degree from the Asian Institute of Management. He has also completed Marketing, Mall Management, and Retail training programs from national and international associations β€” among them the International Council of Shopping Centers. CJ held various Senior Management positions across several Consumer Marketing companies and Mall Developers. He is currently with the Shangri-la Plaza Corporation.

With his experience in Lifestyle Marketing and Mall Management, CJ has become a sought-after resource expert and thought partner for the Philippine Retail Industry, inclusive of being one of the regular moderators of the Philippine Retailers Association (PRA) Webinars, β€œLet’s Talk Retail” Podcast Series Host, and regular member of the Outstanding Filipino Retailers Panel of Judges. He was the Conference Chair for the recently concluded 30th National Retailers Conference & Exposition.